The Wisconsin Standard Hat

The Wisconsin Standard is our benchmark piece — a clean, structured silhouette built around bold, high-quality embroidery that makes a statement without saying too much. Featuring “WISCONSIN” in a strong upside-down arch, the design is stitched with precision threadwork for sharp edges, dense fill, and long-lasting durability. This isn’t print — it’s built in.

Constructed from 100% cotton twill, this structured five-panel, mid-profile hat delivers a firm, modern streetwear profile that holds its shape. The slight curve bill keeps it timeless. Contrast eyelets and top button add subtle detail. An adjustable snapback closure ensures a dependable, everyday fit.

Premium materials. Precision embroidery. Midwest backbone.

This is the Wisconsin Standard.